Named gifts get opened twice as fast
Gifts that show the sender’s name are opened in their first week at about twice the rate of anonymous ones.
A reading of gifts sent through the platform shows that a gift whose sender chooses to show their name is opened in its first week at close to twice the rate of an anonymous one.
This does not make anonymity a mistake: some occasions are meant to keep the sender unknown. But the figure helps anyone asking why their gift has not been opened yet.
A gift stays valid until the date written on it, and does not lapse when the week passes.